Spicer’s Recognized as One of the Best-of-the-Best from the Thousands of Marine Dealers in North America
Contact: Jonathan Sweet, Editor-in-Chief, Boating Industry magazine, 763-383-4419
MINNEAPOLIS – When it comes to
buying a boat, prospects are given an endless number of resources to make the
best decision. When it comes to choosing the right dealership – an equally
important decision – consumers have lacked this same guidance. But thanks to Boating
Industry magazine’s eighth-annual Top 100 Dealers program, buyers now have
insight into the most dependable and professional dealerships in North America.
Spicer’s Boat City was
one dealer featured on this elite list, which recognizes the best-of-the-best from
the thousands of marine dealers in North America.
“Our editorial staff was extremely impressed with this
dealership’s ability to build lasting relationships with its customer base,” said
Jonathan Sweet, Boating Industry magazine’s
editor-in-chief. “Spicer’s Boat City held its first-ever customer appreciation
party on the water, equipped with a live band, food and games.”
Powerboat sales finally began to
turn the corner in 2011, and the Top 100 Dealers led this growth with a total revenue
increase of 16.4 percent, totaling $1.1 billion. In total, the prestigious
group sold 17,772 boats, a 28-percent increase over the prior year.
Although this group of dealers may
be quantitatively outpacing the industry, their feats go beyond the numbers.
Overall business operations, customer service, marketing and professionalism
have not only kept these dealers in business while so many of their peers have
fallen, but also positioned them to excel and grow market share in today’s
“For Boating Industry’s Top
100 Dealers Program, we are identifying dealerships that go beyond strong
revenue numbers,” said Sweet. “We are looking for companies that will provide a
superior consumer experience, all the way from the sale to service to storage.”
The magazine’s editorial
staff examined hundreds of online applications, which asked both qualitative
and quantitative questions that touched on all aspects of a marine dealership.
To help bring the Boating
Industry Top 100 to life, Boating
Industry magazine created the Leadership Alliance, an elite group of the
marine industry’s leading suppliers. These companies were invited to
participate because they possess, as one of their corporate values, a true
belief in and commitment to raising the bar of professionalism across all
marine industry sectors, and particularly for dealers.
The 2012 Leadership
Alliance members include: GE Capital, Commercial Distribution Finance; Boat Trader;
Volvo Penta; Manheim Specialty Auctions; and the Marine Retailers Association
of the Americas.