Spicerís Boat City has been awarded Certified Brunswick Five Star Dealer status from Brunswick Corporation, the world's leading manufacturer of recreational boats and marine engines. The Brunswick dealer certification program is the most comprehensive independent dealer certification program in the marine industry. As such, Brunswick believes that boaters can expect a superior boating experience from certified dealers such as Spicerís Boat City.
The Brunswick Dealer Certification program sets a new standard for customer satisfaction. It requires dealers seeking certification to meet comprehensive requirements that are based on the latest best dealer practices from Brunswick and its leading marine dealers nationwide. The program also includes industry requirements and the Marine Industry Five Star Dealer Certification sponsored by both the National Marine Manufacturers Association (NMMA) and the Marine Retailers Association of America (MRAA).
The Five Star Dealer certification is Brunswick's foundation distinction for dealers, reserved for those dealers who meet Brunswick's higher standards of operation excellence. To qualify, dealers must pass over 80 best practice requirements across every area of their business. The result is an ownership experience that customers can truly rely on.
Spicer's also added to this distinction by becoming, once again, a Marine Industry Five Star Dealer. Certification is awarded to dealers that ensure that buying and maintaining a boat are pleasant experiences to their customers. Certified dealers excel in friendly knowledgable staff, quality products and reliable service. Dealers must also adhere to a strict Consumer Bill of Rights to assure the dealership's commitment to excellence..