About Us

Spicer's Boat City is a world class business providing you with three generations of boating expertise. Our experienced and trained people provide a level of personal attention and service that go above and beyond.
Spicer's is the only Five Star Certified Boat Dealer in northern Michigan. Marine Industry Dealer Certification is an industry standards program developed in a cooperative effort by boat manufacturers, dealers, and engine builders, as part of an industry-wide effort to develop programs focused on delivering an excellent boating experience. We are one of the three dealerships in the state to meet Five Star Certification standards. (Click here for more details). Boaters can expect to have the best experience here at our Five Star Marine Industry Certified Dealership.

Our volume buying power means you get the largest selection at the lowest price anywhere. We invite you to visit us, and see what we mean by, "more choices and better deals!" We will exceed your expectations with personal attention, selection, expertise, value and great service. Visit our online store where you'll find hundreds of marine and snowmobile accessories. Check out Spicer's "Exclusive Buy" catalog for cut rate pricing.


Some of the exclusive things you'll find here include:
Need repairs in a hurry? Spicer's now offers the Quick Care Service Program. Click here for more information .
Owner Phillip Spicer and Sales Managers Bill Kerns and Mike Trent are proud of their staff and place great emphasis on customer service. It is truly a Spicer TEAM that is always there for you. So why go anywhere else?

Spicer's Boat City
4165 West Houghton Lake Drive Houghton Lake MI 48629
Phone: 989-366-8400 Fax: 989-366-8475